The Relationship Between College Football Success and College Admissions

In a 2010 paper, Yiming Wang attempted to use mathematical methods of evaluation to examine the advertising affect issue yet again, arguing that many previous studies which found positive relationships between football programs’ success and incoming SAT scores were flawed and statistically insignificant. Using quantitative linear regression, Wang specifically reexamines the data from Tucker’s 2005 study and concludes that there is, in fact, no statistically significant evidence for the advertising effect of college football on universities’ academic success. He concludes that the perceived improvements from Tucker’s research are a result of other factors and rely on school-specific factors, such as culture and tradition, alumni giving, and perceived reputation, rather than actual on field performances of the football program. 
Wang's research is important in that he uses statistical evidence (which is getting harder for me to decipher with time) to prove no advertising affect with a single great season. He does say in his conclusions that there is potential for change if there is a culture of winning for an athletic department. This research will be important in helping me develop a cost model for athletic programs.

·      Wang, Yiming Benjamin. (2010). “The Relationship Between College Football Success             and College Admissions.” Mathematical Methods in the Social Sciences,             Northwestern University.